Making Your Data
Smart. Clean. Simple.
Great data is the backbone of any campaign or organization
Having a strong data infrastructure leads to useful insights, and allows key stakeholders to make data-driven decisions that lead to success.
Data Management
Data Engineering
Research & Analysis
Micro-Targeting
List Acquisition & Data Appends
Data Management
Strengthen your campaign with our comprehensive campaign data management services, encompassing the creation of a resilient data infrastructure. We specialize in standardizing and aggregating diverse data sources into one centralized ‘source of truth,’ delivering actionable insights that propel your campaign and deliver a WIN on election day.
Data Engineering
Elevate your data infrastructure with our comprehensive data engineering services. This includes everything from building robust databases and query planning to optimized table creation, seamless ingestion and export procedures, and meticulous data preprocessing and hygiene. This ensures a foundation that propels your organization towards actionable insights and informed decision-making.
Research & Analysis
Enhance your campaign or organization with our tailored research and analysis services. From district analyses and voter file assessments to early voting patterns, donor analyses, and legislative tracking, we offer a comprehensive suite of strategic insights to fuel your success.
Micro-Targeting
Tailor your campaign messaging for maximum impact with our strategic advice on targeted audience segmentation. Whether it’s refining your list based on specific criteria or excluding early and non-active voters, we can make sure you’re hitting the ideal target universe.
List Acquisition & Data Appends
Optimize your outreach with a customized contact list for your campaign or organization. We enhance it with phone numbers, emails, and crucial data points, empowering you to make informed decisions effortlessly.
Sam Stern founded SmartPoint Data Strategies in 2022, specializing in data management, engineering, and analysis.
With over 8 years of experience in political data management and a background in Software Engineering, Sam began his career on a local campaign in New Rochelle, New York. He then moved to Texas to work as a Data Engineer for a consulting firm, becoming an expert in voter contact data.
Sam ended up as Chief Information Officer at a major direct voter contact firm in Iowa, where he managed a team handling millions of data points daily. His expertise includes cleaning, storing, and reporting data for hundreds of clients.
Through his work, Sam has perfected best practices in data management, helping campaigns save on voter contact budgets by ensuring data is clean, standardized, and easily usable.